Are you running a floral business or preparing to?
Seminars designed for people who already work with flowers professionally — or who are making a deliberate move in that direction.
Not every course is for every person. These seminars assume you already understand the basics and are ready to work on the harder questions: pricing that holds, clients that return, compositions that sell. If that is where you are, there is something here worth your time.
See the programWhat shifted — and what did not
Accounts from people who completed the program. Specific, not promotional.
"Before the seminar I was pricing by feel — mostly guessing what the market would accept. After working through the cost-structure module, I rebuilt my price list from scratch. The first month after I applied it, my margin on event orders went from covering costs to actually leaving something over. It took about six weeks of adjustment. Not instant, but real."
"I came expecting technique tips. What I actually got was a clearer picture of how to position work for corporate clients. I landed two standing orders with offices within three months of finishing. The seminar did not hand me those clients — it helped me understand what they were actually looking for."
"The supplier negotiation session was the most uncomfortable part — and the most useful. I had been leaving money on the table for years without realising it. Some things I tried after did not work. But enough did that I kept going."
The shape of the commitment
Enough detail to decide whether this fits your situation right now — not a full sales breakdown.
Format and time
Eight weeks of structured remote sessions, held twice weekly. Each session runs 90 minutes with live discussion built in.
Expect roughly four hours per week outside of live time — reviewing materials, working through case exercises, preparing questions.
Session recordings and all written materials remain accessible for twelve months after the program ends.
What the cost covers
The full fee is stated on the program page. Payment is accepted in full or in two instalments before the start date. No hidden additions after enrolment.
Groups are capped at sixteen participants. The limit is not marketing — smaller groups make the discussion portions function differently than a lecture.
Live sessions, written case studies, worksheet templates for pricing and supplier evaluation, and access to the participant channel between sessions.
Full refund available up to seven days before the program start. After that point, a partial credit toward a future cohort applies.
The room matters as much as the material
Participants come from different parts of Ukraine — different city sizes, different market conditions, different business stages. That range is deliberate. A boutique in a smaller city and a studio in Kyiv face different constraints. Working through case studies together surfaces that difference in a useful way.
Cohorts are selected, not open-enrollment. Applications are reviewed to keep the group professionally relevant to each other. Someone who has never sold a single arrangement and someone managing a team of six are not well-matched in a live discussion setting.
Between sessions, participants share supplier contacts, pricing references, and feedback on each other's work. That exchange happens informally — it is not structured into the program, but it tends to happen consistently across cohorts.
Each session includes time for participants to present a real situation from their business and receive structured feedback from the group — not just the facilitator.
Participants from smaller regional markets and larger urban centres work through the same material from different vantage points. That friction is part of the learning.
A shared participant channel stays active through the program and for three months after. Used for questions, sharing supplier updates, and occasional follow-up from facilitators.
What moving through this actually feels like
Not a curriculum list. A description of how the experience tends to develop for most participants.
Most participants arrive with assumptions about their business that the early sessions put pressure on. The first two weeks tend to feel uncomfortable rather than inspiring. That is expected and intentional.
The middle sessions shift toward practical frameworks — pricing structures, supplier evaluation criteria, client communication patterns. Work becomes more concrete and applied.
Participants bring real situations from their businesses into the group. Some approaches work. Others do not. The discussion of what fails is usually more useful than the discussion of what succeeds.
The final sessions focus on what participants will actually change after the program ends. Not goals — specific decisions with timelines. Most people leave with two or three things to act on, not a full strategic overhaul.
Results take longer than eight weeks.
The program gives you a clearer view of your business and a set of tools to work with. What you do with those tools after the program ends is what determines whether anything changes. Participants who apply one or two things consistently over the following months tend to see meaningful shifts. Participants who treat the program as a standalone event usually do not.